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On May 19, Swiss luxury watchmaker Tag Heuer announced the availability of digital currency payments in its U.S. online store.

The payment is a partnership with Bitpay and includes 12 digital currencies, including Bitcoin, Bitcoin Cash, Ether, Dogecoin, Litecoin, etc. In addition, digital stable contains BUSD, USDC, USDP, are also included. The company also announced no minimum spending requirement to purchase watches through cryptocurrencies.

Image Source: foxbusiness

The CEO of Tag Heuer watches said that he has been following the development of digital currency since the introduction of Bitcoin, and Tag Heuer’s innovative access to digital currency payments will bring profound changes to the industry. The French luxury group LVMH acquired nearly 100% of Tag Heuer in 1999.

Other luxury brands that have accepted digital currency payments include Gucci, Hublot, Franck Muller, and Norqain.


Edited by: MikeHua
Posted by: Peter Chen

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