- Material that only keeps us alive;
- Spiritual determines what kind of person we can become.
- The world depends on who we are,
- Defeating a country doesn’t require swords or guns,
- It can be done by exporting culture and values.
Culture is a country’s soft power
On Dec. 2, Mr. Guo, in his broadcast, talked about the biggest industry in America is not high tech nor finance or military, but the cultural industry.
The culture industry accounts for more than 50% of the U.S. GDP.
When did the culture industry become so important?
The cultural industry including education, media (print, TV, social), publishing, entertainment, sports, digital, consumption, etc. It can be said that where there are people, there is culture.
The education and information we have received since childhood, the books we have read, the TV and movies we have seen are all the soil on which our outlook on life and values are built. Culture is our spiritual food, which directly influences our way of thinking and behavior.
Culture is a country’s soft power and the second line of defense. Just as the army and weapons are a country’s hardware, the cultural industry is the country’s software.
Why does the Chinese Communist Party (CCP) spare no effort to control the American cultural industry? This is because the U.S. is the largest exporter of cultural industries and the provider of more than 3/4 of the world’s television content. Control of the U.S. cultural industry is the same as control of 3/4 of the world’s ideology. The value of the cultural industry in the United States has exceeded $6 trillion annually. In other words, control the American cultural industry is the same as control of the United States.
Whether we admit it or not, this is a war, a contest between two ideologies. Under the export of American culture, the China Daily issued an early warning in 2010 with the phrase “enemy at the gates “, and quickly entered a state of war, using the American culture industry to package the authoritarian ideology as elitism and export it around the world. Only Americans, who still indulge in the illusion of cultural freedom, have led to a dangerous situation in the United States today.
The Power of the media
As I mentioned in my article “Danger! The media is more destructive than the military”: whoever controls the media controls the people, and whoever controls the people controls the country.
This is because the media’s influence on the population is deep-rooted from the smallest to the largest, which armies cannot achieve. The CCP can change the way of thinking and behavior of the American people through an overwhelming and years-long media propaganda. Cultivating a powerful white left group, sophisticated egoism, and money worship, make the whole society materialistic and devoid of faith, and defeat the democratic mechanism from the inside out, to achieve the goal of peaceful evolution without using the military.
6 trillion dollars per year
Of the 500 most profitable companies in the U.S., 72 are in the culture and entertainment industry. In 2017, the U.S. culture and entertainment industry were worth $60.6 billion, accounting for 31% of GDP and 43% of the world’s culture and entertainment industry.
In 2017, the global box office had 40.6 billion U.S. dollars; Hollywood film companies accounted for more than 80%. However, the most considerable revenue of the U.S. film and television production industry was not from the box office, but cable television. 2017, the value of U.S. cable television companies in the United States as much as 108 billion U.S. dollars. In the field of the sports industry, the United States did not form an absolute monopoly, but the output value of its sports industry is still as high as $60.2 billion, with a proportion of 3.1% of GDP. In the cultural tourism segment, only the Disney in 2017 revenue reached $55.137 billion (including movies, but accounted for less than 20%).
The U.S. controls more than 3/4 of the world’s television programming.
The U.S. controls more than 3/4 of the world’s television programming, transmits 300,000 hours of television programming to other countries each year, and provides 60-80% of the television in many third world countries. Currently, most of the world’s news programs are monopolized by the United States. The amount of information published by CBS, CNN, ABC and other media in the United States is 100 times more than the total amount of information published by the rest of the world and 1,000 times more than the amount of information published by the Group of Non-Aligned Countries.
American films account for more than half of the world’s total exhibition time, even though they only account for 6.7% of the world’s total film production. Three-quarters of the world’s movies come from Hollywood, dream factory of American film and television. In recent years, the income from additional movie products has become an essential part of the movie industry’s income, and the amount of revenue from movie extension products has exceeded the box office income of the movies themselves.
Book distribution in more than 100 countries and regions worldwide
U.S. book publishing and distribution revenue is approximately $25 billion per year, with McGraw-Hill Publishing alone generating $2.935 billion in revenue and a total circulation of more than 28 million copies in more than 100 countries and territories.
The U.S. entertainment industry, which includes tourism, excursions, gaming, and many other items, not only occupies a significant market within the U.S. but also attracts global attention. Disney Entertainment, the most famous company, had total revenues of $60.542 billion and profits of $11.054 billion in 2019. Its business has expanded to include online media, television and movies, and product sales, making it the representative of the American entertainment industry. The entertainment industry in the U.S. has even become a pillar industry in some places, such as Las Vegas, which became a world-famous entertainment center with entertainment, leisure, international conventions and casinos in the 1980s. It has led to the development of other industries, such as tourism and entertainment, with total gaming revenue of $6.587 billion in 2019 on the Las Vegas Strip.
Classic Cases in the Cultural Industry
The U.S. culture industry has reached a pinnacle of development, and its overall strength and competitive advantages are unparalleled. A typical example of the many successful operations in the U.S. culture industry is Harry Potter, the seventh book in the best-selling Harry Potter series, Harry Potter and the Deathly Hallows, which premiered worldwide on July 21, 2007, selling about 11.35 million copies in the U.K., U.S., and Germany that day.
British author JK Rowling created the legend of the “Wizarding Boy” as well as a very success and surprising sale for the culture industry. The Harry Potter series of novels has celebrated its 10th anniversary, and to date, the series has been translated into 65 languages and has sold 325 million copies. Harry Potter originated in England and blossomed in the United States. American publishers and movie studios have made a lot of money. Harry Potter and the Order of the Phoenix set a new box office record in two weeks, earning $140 million in North America and $350 million in international markets!
Gaining “Happiness” through Cultural Brainwashing
According to Xinhua’s report, figures released by the National Bureau of Statistics in the first half of 2019 show that 56,000 Chinese Community Party (CCP)-owned enterprises related to the cultural industry have revenues of more than 4 trillion yuan.
According to the report, the cultural industry in the CCP continues to provide high-quality culture to enhance people’s sense of cultural access and happiness.
Digital content, animation and games, video live streaming and other new Internet-based cultural formats have become new kinetic energy and growth points for the development of the cultural industry. In 2018, the number of online literature users nationwide exceeded 430 million, and the number of online video users exceeded 610 million.
The cultural industry is an important brainwashing industry for the CCP. On the one hand, the CCP produces a large number of useless and distorted values in movies and books to consume people’s time, establish values contrary to universal values, and control brainwashing; on the other hand, it uses emerging media to collect people’s information, establish big data, and develop artificial intelligence to maintain stability and surveillance.
Export of Culture Means Export of Ideology
In many developed countries, the culture industry has become a pillar industry of the national economy. In terms of market scale, the United States and Japan are the world’s cultural industry powerhouses, and these two countries alone account for 2/3 of the world cultural industry market.
In the export of cultural industries, the United States takes the first place in the world. From this we can see why the Chinese Communist Party has deep control over Hollywood, American media, the NBA, and other cultural industries.
The export of culture means the export of ideology. In a dictatorship, if democracy, freedom, and the rule of law are imported, the dictatorship is finished. Don’t forget that it was not the atomic bomb, but jeans and Pepsi that led to the collapse of the Soviet Union. Perhaps it will be Korean dramas that will lead to the collapse of the Kim family in North Korea.
Exporting only TV sets but not ideas is hardly a great nation.
New Weekly warned in a 2012 article that in 2010, China’s cultural and creative industries amounted to 1.1 trillion yuan, accounting for only 2.75% of GDP, not enough to compete with international cultural and creative enterprises. The People’s Daily described the dangerous environment of the local cultural industry as “soldiers at the city’s doorstep” they could collapse at any time.
At the time, China had risen to become the world’s second largest economy. And how much soft power does China possess? “It is difficult to call oneself a great nation if one only exports television sets but not ideas.” Since then, the cultural industry of the CCP began to flourish, and by 2018, the total output value of the CCP’s cultural industry had reached 4.3 trillion yuan.
At the 2003 World Economic Forum in Davos, former U.S. Secretary of State Colin Powell was asked “what will sustain U.S. leadership in the future” and his answer was “soft power”.
However, it is interesting to note that the United States, which has the greatest “soft power,” does not have a Ministry of Culture. Americans believe that the Constitution provides for the freedom of culture and that culture is not a matter of “control. It is the will of the state to create an environment conducive to the development of culture, not to control the content of culture itself.
This provides the Chinese Communist Party with unlimited opportunities for infiltration.
After the material life of mankind has been satisfied, the cultural industry will take up an increasing proportion. Culture is the economy of the future, culture is the spirit for all mankind, and what we want the world to be all depends on culture.
(The content of the article is the author’s personal opinion only)